Ultra Soft Toys Unveils Noida Facility Expansion at Toy Biz 2024, Eyes Major Revenue in Educational Toys Segment

New Delhi/Noida, 11th July 2024

Ultra Soft Toys, a leading name in the Indian toy industry, has announced ambitious plans for global expansion and increased production capacity from its state-of-the-art manufacturing facility in Noida. This announcement was made during the three-day Toy Biz 2024 exhibition held at Pragati Maidan in Delhi. The strategic move highlights Ultra Soft Toys’ commitment to meeting the growing demand for its high-quality plush toys and innovative designs.

At the exhibition, Ultra Soft Toys showcased a diverse range of products, including plush animals, educational toys such as themed cube plushies and themed soft toy play books, and travel-friendly accessories. The company’s booth garnered significant attention with new offerings tailored for toddlers and educational purposes, demonstrating their dedication to combining fun with learning.

Ultra Soft Toys, part of the Ultra Group, has a 40-year legacy in the entertainment industry, excelling in content production, acquisition, distribution, and syndication of Indian and international content. The company specializes in crafting high-quality toys that embody the values of trust, quality, and customer-centricity. This venture continues to make a significant impact in the gifting industry by offering products that bring joy and comfort to families worldwide.

Mr. Sushilkumar Agrawal, Chairman and Managing Director of Ultra Media & Entertainment Private Ltd, stated, “The focus on the educational toys segment marks a pivotal strategy for Ultra Soft Toys to capture a larger market share. The company anticipates significant revenue growth in this segment as parents increasingly prioritize toys that promote foundational learning and development in children. The acquisition of an additional manufacturing facility in Noida, effectively doubling our production capacity, positions us strongly to meet the increasing global demand while upholding our standards of quality and innovation.”

The company showcased a variety of products at Toy Biz 2024, including plush animals, educational toys, themed toys, travel-friendly toys, regular fiber pillows, neck pillows, baby seaters, plush bags, sling bags, and rattles. With a strong footprint in over 65 malls and retail stores nationwide, Ultra Soft Toys currently offers a range of over 100 products with 225 SKUs and plans to expand to 200 products with 375 SKUs by the end of FY24-25. The company has advanced its omni-channel strategy, with an offline presence now spread across 35 cities in 11 states of India, achieving a 27% growth year-over-year.

The Indian toy market is projected to reach $4.4 billion by 2032, growing at a CAGR of 10.6%. In addition to its international expansion, Ultra Soft Toys is enhancing its e-commerce presence to make its products more accessible globally through its D2C platform. Products are currently available on www.ultrasofttoys.com, Amazon, Flipkart, Firstcry, and more.

“Our expanded production capacity and focus on international markets underscore our dedication to delivering exceptional products that resonate with families worldwide. Currently, we export to European and South African countries, with plans to expand into the Middle East and the USA this fiscal year,” shared Aishwary Gupta, Business Head for Merchandise & Sales at Ultra Soft Toys.