Zaakpay Integrates with WhatsApp to Enable Seamless In-App Payments

Zaakpay, a leading payment gateway by MobiKwik, has announced its strategic integration with Meta to facilitate in-app payments on WhatsApp, revolutionizing conversational commerce. This integration aims to empower businesses and consumers with a smooth and secure embedded payment experience directly within WhatsApp chats.

The partnership between Zaakpay and WhatsApp offers a variety of payment options, including Credit Card, Debit Card, UPI, and Wallet payments. Users can also make payments using MobiKwik Wallet, ZIP, and Pocket UPI, providing flexibility to suit diverse payment preferences.

This collaboration allows MSMEs to leverage WhatsApp’s extensive user base, especially in Tier 2 and 3 cities, helping businesses expand their reach. By incorporating advanced fintech solutions, it enhances customer convenience and operational efficiency by enabling secure payments within chats.

“As India moves towards a digital-first economy, our integration with WhatsApp will significantly enhance the payment landscape,” said Harvinder Singh Chadha, Business Head, ZaakPay. “We aim to create a seamless ecosystem where shopping, payments, and business interactions occur effortlessly in one platform, driving financial inclusion across India.”

Ravi Garg, Director, Business Messaging at Meta in India, added, “This integration with Zaakpay will enable a more seamless purchase experience on WhatsApp, allowing users to make payments easily within their chats using their preferred payment method.”

Zaakpay’s secure payment gateway centralizes transactions within WhatsApp, ensuring safety through advanced encryption. This integration highlights the increasing role of digital commerce, making payments more accessible and secure for businesses and consumers alike.