Skyscanner Partners with JioCinema’s Jeeto Dhan Dhana Dhan for India vs. Bangladesh Series

Leading global travel app Skyscanner has teamed up with JioCinema’s popular predict-and-win contest, Jeeto Dhan Dhana Dhan, during Bangladesh’s tour of India. This partnership marks one of Skyscanner’s first major ventures in the Indian market, enhancing JioCinema’s interactive sports engagement during live streams.

Skyscanner will present Jeeto Dhan Dhana Dhan throughout the India vs. Bangladesh series, which includes two Tests and three T20Is from September 19 to October 12. Fans can win travel vouchers and discount coupons for domestic and international trips on every matchday, adding an exciting dimension to the live viewing experience.

Launched during the 2023 TATA IPL season, Jeeto Dhan Dhana Dhan quickly gained popularity, attracting over 100 million users and recording 2 billion plays. The platform has rewarded participants with over 100 vehicles, 70+ Smart TVs, gold vouchers worth INR 1.5 crores, and 800 million discount vouchers.

JioCinema’s partnership with Skyscanner comes at a time when gamification in sports content is on the rise in India. Jeeto Dhan Dhana Dhan combines branding and performance marketing, offering partner brands measurable engagement.

“We are proud to have Skyscanner on board as a presenter for Jeeto Dhan Dhana Dhan during the India vs. Bangladesh T20I series,” said a Viacom18 Spokesperson. “This partnership reflects the value brands see in our innovative engagement platform.”

Glosinda Goes, APAC lead for Affiliate and Performance Partnerships at Skyscanner, added, “We’re thrilled to collaborate with JioCinema and bring cricket fans an opportunity to win travel vouchers while enjoying the matches.”

Fans can participate by answering questions during the livestream and unlock travel vouchers from partners like Goibibo, Paytm, and Happy Fares.