Lifelong Supports World Breastfeeding Week 2024 with “Close the Gap” Theme

New Delhi, August 5, 2024: In celebration of World Breastfeeding Week 2024, Lifelong is highlighting the theme, “Closing the Gap: Breastfeeding Support for All.” This year’s focus aims to tackle disparities and barriers in breastfeeding support, ensuring that every mother receives the necessary assistance for successful breastfeeding.

Breastfeeding is celebrated for its health benefits for both mothers and babies. Despite this, many mothers encounter obstacles that hinder their breastfeeding journey. Lifelong’s initiative includes promoting evidence-based information and education about breastfeeding and the effective use of breast pumps.

The theme emphasizes the need for improved healthcare support, including enhanced training for healthcare providers and accessible lactation services. Workplace policies that support breastfeeding, such as paid maternity leave and flexible work arrangements, are also crucial in helping mothers continue breastfeeding after returning to work.

Community and family support are vital in creating a supportive environment for breastfeeding. Efforts to challenge societal norms and provide peer support can significantly improve breastfeeding success rates.

Lifelong has introduced a new product, the Lifelong Wearable Breast Pump, designed to support breastfeeding mothers with convenience and discretion. The global market for breast pumps is growing, with expectations to reach USD 1.95 billion by 2026, driven by increasing awareness and the rising number of working mothers.

The Lifelong Wearable Breast Pump is now available on Amazon, reflecting the company’s commitment to advancing breastfeeding support through innovative solutions.