Eye-Q Launches 30-Day Digital Eye Care Campaign on Instagram
04 July 2024: Eye-Q, a leading chain of super-speciality eye care hospitals, has launched an innovative 30-day digital campaign on Instagram. This campaign shares daily eye care tips from Eye-Q specialists, aiming to reach 70 lakh individuals within 30 days. Conducted in multiple languages, it highlights Eye-Q’s commitment to raising awareness about eye health, illnesses, treatments, and prevention.
Dr. Ajay Sharma, Founder and CMD of Eye-Q, stated, “Social media is a powerful tool to educate a vast audience about essential eye care practices. Our goal is to make eye care accessible and understandable to everyone.”
Daily tips include:
- Screen Positioning: Position screens at eye level to avoid strain.
- Screen Settings: Adjust settings for optimal comfort; use dark mode in low light.
- 20-20-20 Exercise: Every 20 minutes, take a 20-second break to focus on something 20 feet away.
Eye-Q has treated 75 lakh patients across India and Nigeria, integrating advanced technologies such as Femto Cataract and I-LASIK. The brand aims to conduct 6 lakh comprehensive eye examinations by 2027 to combat growing blindness in India
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